Meeting point

At a time when digital is breaking all the blockades in the markets and launching business to unprecedented boundaries, it seems that the end user with great appetites remains deprived of what is of great importance to him. Time.

Deprived of time, they no longer want a product that works, but now they are looking for a product that is easy to use and requires the least effort to fulfil some of their wishes. In this struggle to create our information or offer as a priority, in the mind of the end user, the 21st century has brought about a series of revolutionary solutions. The development of the internet, online stores, interactive digital produce and numerous programs has created the need to transmit the user experience into digital form.

User Experience Design, or UX Design is the logical answer to such end-user requirements. UX want to improve the interaction between the product and its audience.


Today, this type of design plays a very important role when it comes to end-users. As a result of constant advancements in design and creating any kind of digital platform, UX aims to create the best and the easiest ways a product can be used. These conceptual solutions must be feasible within the agreed deadlines. The achievement of this objective can be guaranteed if everyone in the goal chain is aware of the power they have. This power is reflected through the influence on „jobs to be done“.

The concept that really can deliver positive results in UX is the Kaizen concept.

It is important to know that the Kaizen concept does not work for itself anywhere, not even in UX design. It must be nurtured by constant interactions between company management, design management, upcoming and freelance development companies, all kinds of project intermediaries and the end-user. Only with such coordination can the UX design result meet expectations.

The most important thing is having a vision for the results and a strategy that will make it easier to accomplish the goal. The UX strategy reforced by Kaizen should be an abundance of communication, it must be brief, it should be aimed at senior managers and executives, it must contain goals for both business and customer, and must be accompanied by adequate data and cost analysis.

It seems complicated, doesn't it? Companies that effectively adopt the Kaizen promotion framework may find that they can make significant improvements over time. 

With the right tools in hand, no problem is solvable.

Kaizen is the practice of continuous improvement

Faced with a problem, we can often come up with a complicated solution or, worse, achieve nothing. A pervasive fear of failure can serve as a catalyst for additional complicated solutions, designs and roadmaps, and so on. Our mind become confused when we think of ways to solve a problem. So, in situations like this, analytics, standardization and an eye for detail become an advantage. Less is more, isn't it?

Let's talk about the Kaizen concept. Kaizen is a Japanese term meaning "change for the better" or "continuous improvement".  It is a Japanese business philosophy in terms of processes that continuously improve the business and involve all employees.

The Kaizen concept means that the work environment is made more efficient and effective by creating a team atmosphere, improving day-to-day procedures, ensuring employee satisfaction and achieving a fulfilling, less hard and safer job.
The philosophy behind this concept is that small changes can lead to a major improvement which results from quality control, through standardization of work to elimination of waste (in the case of UX design that means elimination of end-user dissatisfaction).

Understanding Kaizen

Some of the main goals of  Kaizen philosophy include quality control, timely delivery, standardized operation, use of efficient equipment and waste disposal.

Kaizen's overall goal is to make small changes over time to create improvements within the company. This does not mean that changes take place slowly, but changes cannot be expected to occur and be adopted overnight. The improvements come from the employee and the idea is that everyone has a stake in the success of the company and everyone should strive to help improve the business model at all times. 

Traditional Japanese ideas about Kaizen follow five basic principles:

  • teamwork,
  • personal discipline,
  • improved morale,
  • quality,
  • and most importantly, suggestions for improvement.

In this way, it facilitates the work of the employee, because it does not waste time on improvisation that don't contribute to bigger goals. In case of problems, employee acts according to a specific rule, the processes are standardized, so the control is easier, it is easier to identify the "bottleneck" in the process and therefore it is faster overcome the same. 

The Kaizen concept reaffirms the fact that there is no perfect end and that everything can be improved, but it is imperative that people in processes constantly strive to improve processes and innovate. In this regard, teamwork is key to Kaizen.

Mapping in the Kaizen concept

Kaizen is a great methodology that we can borrow to withstand endless interactions in creating digital produces or digital transformation .

 In order to improve, it is necessary to continually apply the PDCA circular activities, which is an acronym for plan-do-check-act.

The goal is mapping change so everyone knows what to expect when it comes to troubleshooting or implementing change. If managers decide to implement more changes, Kaizen returns to the plan step and the process begins from scratch.

Kaizen - change in perception

The Kaizen concept changes the perception of design. As such, it has found its place in the digital jungle as well. 

Kaizen changes the perception of reaching a positive user experience. It brings down the level of the smallest parts. Kaizen brings harmony and does not stifle creativity. Once incorporated into the digital business and, above all, design, it will enable a better understanding of the problem, understanding the end-user needs, and will create a satisfied user.


We know the way to success. Our mission is to deliver the best customer experience through digital products. 

Thinking and technology-based design, digital product innovation-driven services and understanding the importance of everyone in the chain is our course.

If you have a complex problem or are working on a digital platform or are just getting tangled, send us an email.

Interested to try out this methodology on your platform or project?